How do you keep charging £6 a pint?

A victim of its own success, Peroni’s expanding distribution was leading to the erosion of the brand, devaluing the product.

To restore its premium credentials we created The House of Peroni, a cultural brand platform that included 10 residencies featuring collaborations with young Italian talent from across the creative arts.

We devised and created the experience, developed the content, carried out all of the influencer, media and blogger relations and ran the social community.

350+

Collaborations with creative talent including: designers, artists, film makers, mixologists & chefs

50K

Key media, influencer & urbanite guests have visited the House

 

2.6K

Pieces of coverage with over 5bn impressions in premium lifestyle publications

 

9%

Uplift in sales

54%

YOY increase of reach & engagement across Instagram, with 41% YOY on Twitter

1.6M

Website visits since April 2015