How do you keep charging £6 a pint?

A victim of its own success, Peroni’s expanding distribution was leading to the erosion of the brand, devaluing the product.

To restore its premium credentials we created The House of Peroni, a cultural brand platform that included 10 residencies featuring collaborations with young Italian talent from across the creative arts.

We devised and created the experience, developed the content, carried out all of the influencer, media and blogger relations and ran the social community.


Collaborations with creative talent including: designers, artists, film makers, mixologists & chefs


Key media, influencer & urbanite guests have visited the House



Pieces of coverage with over 5bn impressions in premium lifestyle publications



Uplift in sales


YOY increase of reach & engagement across Instagram, with 41% YOY on Twitter


Website visits since April 2015