How can a high street brand catering to the many win the respect of the influential few?

As a mass market retailer Foot Locker’s challenge was to build credibility among the highly influential sneaker community.

We positioned Foot Locker as the gateway to sneaker culture across Europe by seeding the latest products and news amongst the key influencers in the sneaker community. We also created ‘The Foot Locker Collective’ a hand picked group of sneakerheads and lifestyle influencers to co-create video content and experiences including an annual pan European event showcasing all of the latest sneakers.

800+

Sneakerheads & lifestyle influencers worked with over the last 2 years

5.4K

Pieces of coverage secured since Jan 2017, a 21% YOY increase

2.16bn

Pieces of coverage since Jan 2017

1.03M

Social followers, up 25.6% YOY

16.3M

Average weekly impressions across owned social channels