The well educated, successful over 55’s are at the highest risk of falling victim to investment fraud because they think it could never happen to them.
Our ScamSmart campaign used age relevant ambassador Nick Hewer, targeted the personal finance and news sections across traditional and online media and used victims of fraud that matched the demographic to get the message across.
Visits to FCA’s ScamSmart website
Checks made on FCA’s Warning list
Scams or unauthorised firms reported via FCA website
Pieces of coverage including 18 nationals & 2 BBC broadcast
Audience reach, with over 1,000 tweets engaging with #ScamSmart