How do you tell a know-it-all they don't?

The well educated, successful over 55’s are at the highest risk of falling victim to investment fraud because they think it could never happen to them.

Our ScamSmart campaign used age relevant ambassador Nick Hewer, targeted the personal finance and news sections across traditional and online media and used victims of fraud that matched the demographic to get the message across.



Visits to FCA’s ScamSmart website



Checks made on FCA’s Warning list



Scams or unauthorised firms reported via
FCA website



Pieces of coverage including 18 nationals &
2 BBC broadcast



Audience reach, with over 1,000 tweets
engaging with #ScamSmart