How do you stop Chinese whispers holding businesses back?

Weighing up the risk and reward of expanding into China, many businesses were too scared of the risks to seek the reward.

Positioning Alibaba as the gateway to China, we set out to educate the business, retail and technology media and influencers about the opportunity in the East and the role Alibaba can play in helping businesses realise that opportunity.

Through news, briefings and speaker opportunities we have been able to establish Alibaba’s reputation as the partner to European businesses seeking to understand the Chinese consumer.

30

Profile pieces secured in hand-picked
media, delivering on the brief

100%

Of coverage on message

54

Speaking events secured & managed for
executive team

4

C-suite & media influencer events held

25

New business leads secured through
events and targeted media coverage