M&C Saatchi Public Relations has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch.
The brief focuses on engaging the nation, encouraging
individuals to invest more and help improve their
financial health and security.
Helena Morrissey, Head of Personal Investing at LGIM
“We are excited to be working with M&C Saatchi who
have demonstrated their ability to create digitally
innovative consumer campaigns. LGIM’s aim is to build
strong and direct connections with its customers, to
encourage more people to consider investing for their
future and so help them achieve their financial goals.’
Giles Hedger, CEO M&C Saatchi said:
‘This is one of several major wins under our new
leadership team, marking the start of an exciting new
chapter for the agency. This campaign has significant
strategic and social ambition which plays to our core
strengths. To be working with Helena Morrissey and her
team to help lead the transformation of the personal
investment market is a hugely exciting opportunity.’
Legal & General Investment Management is one of
Europe’s largest asset managers and a major global
investor, with total assets of £951.1 billion**. It works with
a wide range of global clients, including pension
schemes, sovereign wealth funds, fund distributors
and retail investors.
Helena joined LGIM in 2017, previously CEO of Newton
for 15 years, Helena is founder of the 30% Club, a
crossbusiness initiative aimed at achieving better gender
balanced boards. She is Chair of the Diversity Project
and recently authored a book. “A Good time to be a Girl’.
Helena was recognised by Fortune Magazine as one
of the ‘World’s 50 Greatest Leaders’ in 2015 and as the
Financial Times ‘Person of the Year’ in 2017 at
its Boldness in Business Awards.
The brief covers PR and creative with a view to a
campaign launch in June 2018.
**LGIM internal data as at 31 December 2017, including
derivative positions and advisory assets. These figures
include assets managed by LGIMA, an SEC Registered