Twice a year Berlin becomes an international stage for fashion and cultural events. At Berlin Fashion
Week fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards
and find out about the latest collections and trends at the trade fairs.
M&C Saatchi Public Relations Germany created an
impactful strategy for the beauty subscription
service, My Little Box, by making a fashion, beauty
and lifestyle subscription box for all Berlin Fashion
To kick-start fashion week, My Little Box teamed up with
PREMIUM, the leading international trade exhibition to
include products within the trade fairs goody bag which
created high brand awareness and was also featured
across all PREMIUM’S trade fair’s channels.
Amongst the buzz of Berlin Fashion Week, M&C Saatchi
Public Relations Germany hosted an exclusive lunch for
top tier magazine, FACES, which included key industry
contacts from the fashion and lifestyle industry.
My Little Box sponsored the event and
included samples of their bestselling
subscription boxes which were presented
on each seat for guests.
In addition to the lunch, Dodo’s Blow Dry Bar offered
an exclusive styling service in partnership with the
international networking app Bumble for industry experts
and influencers. My Little Box sponsored the influencer
activation with a mix of their best-selling boxes which got
the brand in front of key industry contacts.