Instax hires M&C Saatchi Public Relations as its UK retained communications agency

instax, the leading global instant camera brand, from Fujifilm, has announced the appointment of M&C Saatchi Public Relations as its UK retained communications agency.

M&C Saatchi Public Relations’s first exciting activation for
the brand was working alongside instax’s UK comms
team on the hotly anticipated instax SQUARE SQ6
product launch and will now continue working
for the brand on a retained basis.

In on-going partnership with the ATL sister agency,
M&C’s blended team offering combined with its Brutal
Simplicity of Thought philosophy appeared to be a
perfect fit for the brand evolution in 2018, and beyond.
The new partnership promises to bring a creative and
strategic edge to their PR, event and social campaigns
as the brand look to follow its continued success. For the
fiscal year ending March 2018 – instax sold 7.7million
camera and printer units worldwide and this is set to rise.

Determined to bring the brand’s vision to life across
the UK, the agency have put forward a blended team
to take on a more 360 approach that includes the
PR, Experience, and Digital and Social strands of the

Associate Director, Lauren Hunt-Morgan, acts as the day
to day lead with Experience Account Director, Liam Ennis
and Account Director, Georgia Sharp supporting across
PR, Digital and Events on both the recent global instax
SQUARE SQ6 camera launch and latterly, on the
Public Relations retainer.


Karina Thomsen, Group Manager Marketing, Photo
Imaging, Fujifilm said:

“We were looking for an agency that could provide us
with a strong integrated approach for our marketing
communication effort, whilst driving strategic insight into
each campaign or project. With M&C Saatchi PR, we
found this to be at the core of their work and combined
with their passion and lifestyle experience, felt that they
were the right agency to help us deliver truly engaging

She adds: “We were – so excited by their pitch for our
new product launch, which elevated the product’s unique
spec and the brand ethos perfectly.”

Chris Hides, Global Managing Director, M&C Saatchi Public Relations

“This win, not only of the instax product launch, but
its ongoing Public Relations retainer is testament to our
blended communications approach and passion for this
brilliant brand. We’re looking forward to working
alongside such an interesting and creative company
as we help take its communications to the next
level in the UK.”