Getting Inside the Mind of Gen Z

With a growing body of research highlighting how little Gen Z responds to traditional advertising,
brands have a challenge on their hands. So, how do you market to the unmarketable?

M&C Saatchi Public Relations hosted an exclusive event for senior brand marketers, bringing together a host
of Gen Z influencers and the brands who are either making an impact or trying to make an impact on them.

The evening was split into:

  • A focus group money can’t buy with House of Fraser’s CMO, Gen Z influencers and Gen Z consumers.
  • A panel discussion with the brands who are killing it which included Missguided’s Chief Customer Officer, gal-dem’s
  • Editor-in-Chief and M&C Saatchi Public Relations’s Creative Director

We discussed and shared tips to inspire all of our future
strategies and provided an opportunity to ask questions
and float ideas between senior marketers and the
target demographic.

Click here to download a PDF of the key take outs

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